Digital Sale Ready: The Complete Guide for Agents

If your branch is closing 10 transactions a month, Digital Sale Ready is likely to increase that to 14. At average commission, that's over £200,000 a year in revenue you're currently losing to fall-throughs.

Add upfront DSR preparation margins and increased referral income, and the commercial impact compounds further.

Agents don't invest anything. Customers pay the preparation fee willingly because they understand the value.

Moverly's DSR was referenced in UK Government consultation on home buying and selling | Winner of the Department for Business and Trade Smart Data Challenge Prize

Built on open industry standards

Moverly's Digital Sale Ready is the property industry's premium preparation standard. Properties prepared to DSR standard have all essential documentation, legal forms, and compliance requirements gathered, structured, and ready before marketing begins.

For your agency, DSR means:

• Win more instructions - DSR positioning differentiates you at valuation

• Complete more sales - significantly higher completion rates protect your commission

• Generate new revenue - upfront DSR margins plus increased referral income

• Build reputation - clients experience smoother, less stressful transactions

For the wider transaction:

• Sellers receive transparent, professional service with premium preparation

• Buyers get transaction-ready properties with fewer surprises

• Conveyancers receive complete documentation from day one, not weeks of chasing

• Local authority searches ordered upfront

• Complete Material Information compliance

• Environmental, drainage and water searches added when a buyer confirms their offer

• Transaction documents including leasehold packs where relevant

• Legal forms including TA6, TA7, and TA10 with guided completion

• AI-powered analysis checking for gaps, flagging potential issues, and identifying risks early

• Complete property intelligence structured and accessible to conveyancers from day one

Everything is gathered once, structured to open industry standards, and flows securely to the professionals who need it throughout the transaction.

Traditional sale-ready approaches produced static documents that sat disconnected in folders. They never moved the needle on completion rates because the data couldn't flow.

DSR is intelligent, connected property data: analysed by AI, structured to open industry standards, and accessible instantly to conveyancers throughout the transaction. That's why we're seeing completion improvements previous approaches never achieved.

Hannah Edwards from Peter Alan estate agents shares their experience with Digital Sale Ready:

Once DSR is activated, you'll receive Digital Sale Ready intelligence reports instantly for every property:

These reports are designed to be shared at valuation. They show vendors exactly what premium preparation looks like: comprehensive property data, AI-powered analysis, and the complete DSR process their property will go through.

This is your differentiator in the front room. When you present the DSR intelligence report, vendors see immediately that you're offering something beyond traditional marketing. It's a visible, tangible standard that sets you apart from competing agents.

Once a vendor instructs you, they're invited into a seamless digital journey through Moverly.

The vendor journey:

Sellers are guided step by step through DSR preparation. This includes agency agreements, AML compliance, and Material Information as standard. They're shown the value of premium preparation, confirm the upfront DSR fee, complete their property information, and select their Digital Sale Ready standard conveyancer. Everything flows naturally, with clear explanation of why each step matters for their sale.

The buyer journey:

When an offer is accepted, buyers enter the same seamless experience. They confirm their offer, complete their tasks including AML (and source of funds checks if required), and commit to the continued DSR journey by making an upfront payment which covers the full DSR intelligence pack. They then confirm their DSR conveyancer, who can instantly access the complete property data.

Both journeys are designed to drive adoption of DSR and achieve superior results for agents.

Once activated, you can:

• Generate DSR intelligence reports for your next valuation

• Access DSR materials and training resources

• Start generating upfront revenue per property

• Differentiate your agency with premium standards

Remember: DSR properties complete significantly more often. That's protected commission on sales that would otherwise fall through, on top of any upfront preparation revenue.

Our team provides full training and ongoing assistance.

Book a training session | Register your interest

Or email us at: supportdesk@moverly.com