Moverly’s Guide to the New Enforcement of Material Information

Edited

From 6 April 2025, enforcement of Material Information requirements has officially shifted to the Competition and Markets Authority (CMA), under the new Digital Markets, Competition and Consumers Act (DMCC Act).

While the National Trading Standards (NTS) guidance has been withdrawn, the legal requirement to provide upfront information remains - and is now backed by stronger powers and higher stakes.


📌 What agents need to know

  • Material Information must still be disclosed upfront when marketing a property.

  • The CMA now has direct enforcement powers - including the ability to issue fines without going through the courts.

  • The NTS guidance has been withdrawn, but the underlying principles remain.

New guidance is expected, and it’s widely anticipated to reflect what was covered in Parts A, B and C of the former NTS framework.


Why this matters

This change marks a step up in enforcement, not a step back in standards.

  • The CMA is now the lead regulator for unfair commercial practices - including omissions, hidden fees, and unclear or delayed information.

  • From 6 April onwards, omitting Material Information is automatically considered an unfair commercial practice - intent no longer matters.

So while the source of guidance has changed, the duty to disclose hasn't gone anywhere - in fact, it’s now more enforceable than ever.


What should agents do?

Until CMA guidance is published, the NTS standards remain your best benchmark. Agents who have already adopted Parts A, B, and C are in a strong position - but now’s the time to double-check:

Recommended actions:

  • Review property listings to ensure all material facts are present, accessible, and not delayed.

  • Confirm pricing information includes all compulsory charges up front.

  • Consider how you track and store Material Information evidence in the event of an audit (note Moverly automatically stores data source provenance for you against each property).

Stay informed as CMA updates are released - and plan for updates to processes and documentation accordingly.


Where Moverly stands

At Moverly, we’ve supported the drive for clearer, more complete information from the start - and we’ll continue to enable agents to lead the way on transparency.

Our platform is built to:

  • Collect and centralise Material Information at instruction

  • Connect that data across your listing tools and legal processes

  • Support your compliance - without adding friction

This isn’t just about avoiding penalties. It’s about enabling faster, smoother, more trusted transactions - for everyone involved.


📩 Questions? Want help reviewing your compliance approach?

Let’s talk: hello@moverly.com

Not already onboard with Moverly? Simply find us in your CRM’s app store and get going in a matter of minutes. We can be made available in most CRMs so contact us if you can’t find us in yours.

Watch our Alto and Reapit demos or Moverly standalone demo or book a demo with one of the team.


🔗 Learn more about how we support agents and conveyancers with Material Information and Digital Sale Ready standards.